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MINIMALISTIC

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Craft Jewellery

WE PROVIDE THE BEST AND MOST LUXURIOUS DESIGNER JEWELS

You Deserve to Shine

Have you ever held a piece of jewelry and felt an instant connection? A moment where metal and stones are more than just accessories, somehow capturing your deeply rooted emotions. Close your eyes for a moment. Think about your grandmother’s wedding ring or that bracelet your mother wore on special occasions. Remember how those pieces told stories without words? How they carried memories, hopes, and celebrations?
Or remember when someone told you that you couldn’t? That your dreams were too big or your path too different? So do we. Kass was born from that very resistance—that quiet but persistent voice inside the whispers, “I’ll show you what I’m capable of.”
In the world of Kass, each of us deserves to shine bright, shaping our lives on our own terms. More than your regular jeweller, we’re dreamers and believers who see beyond the sparkle to what truly matters—you, your journey, and the beautiful complexity that makes you uniquely you. Driven by the sentiments of self-love and self-worth, at Kass, we celebrate your unique journey through the transformative power of jewelry—pieces that tell your story and reflect your passions. That’s the magic we aim to create every day at Kass.

Designs that Transcend Words

Jewelry speaks a universal language that transcends words. Your priceless adornments have always been a symbol of love, heritage and a significant representation of individuality & worth. In India, our relationship with jewelry runs deeper than aesthetics. Our mothers and grandmothers have passed down not just gold and gems but wisdom, strength, and identity through their precious adornments for centuries. A bride’s mangalsutra isn’t just a necklace—it’s a symbol of union. A pair of anklets isn’t just an accessory—it’s a celebration of femininity and grace. When you choose a Kass creation, you're not just buying jewelry. You’re adopting a talisman that amplifies your inner beauty, celebrates your achievements, and becomes part of your personal story. With Kass jewels—you’re making a statement. You’re saying, “This is me. Unapologetically, gloriously me.” Because darling, you absolutely deserve to shine. That’s the power of jewelry we honour at Kass. Each curve, stone, and setting in our designs carry meaning—the strength represented in our bold statement pieces or the subtle elegance in our minimalist collections. Through our creations, we offer you the opportunity to communicate your values, celebrate your milestones, and express your authentic self without saying a word. Our designs harmoniously blend traditional purity with contemporary vision. We infuse traditional craftsmanship with modern aesthetics that resonate with today’s confident individual. This balance allows our jewelry to serve as both a connection to your roots and a statement of your forwardthinking spirit. In honour of the traditional principles respected in the Indian jewelry market, we are here to forge relationships built on trust, excellence, and transparency. The soul of Kass lies in our celebration of Indian craftsmanship. An art form that has been perfected over thousands of years and is renowned worldwide for its intricate detailing, precision, and artistic vision. Our artisans, hands with inherited skills passed down through generations, bring this rich heritage to every piece they create. These artisans hold the magic to transform precious metals and gemstones into wearable art, each piece telling a story of patience, dedication, and mastery. Our commitment to preserving and promoting this craftsmanship is in honour of the cultural legacy that defines the essence of luxury and authenticity in the world of adornment. When you wear Kass jewelry, you carry with you centuries of artistic excellence that cannot be replicated by machines or mass production.

The Heritage: Legacy of Resilience

Kass isn’t just a jewelry brand born in the digital age—it’s the blossoming of a century-old legacy originating in the bustling markets of pre-partition Lahore, where Shri Bishan Das Sehgal embraced the gold bullion trade in his retirement. His humble beginnings laid the foundation for a multigenerational pursuit of excellence. His son, the Late Shri Pritam Das Sehgal, first ventured into the mesmerizing world of exquisite jewelry and precious stones, establishing the family’s first showroom, “Pritam Das Sehgal Sarraf.” However, history had different plans. Amidst the tumultuous riots of 1947 during the partition of India, Pritam Das relocated to Agra, rebuilding his legacy one customer at a time under the spiritual guidance of Radhasoami Huruz Mehta ji Maharaj — the spirit that runs through the veins of Kass even today. This legacy of strength, integrity, and faith in oneself flourished under the hands of the Late Shri Gurditta Sehgal in the 1960s and then under Mr Arvind Sehgal, who joined the family business in 1986. Today, Sakshi Sehgal, the daughter of Arvind Sehgal and the fifth-generation jeweller in this illustrious lineage, carries this heritage into the digital age through Kass. When convention suggested safer paths, Sakshi honoured her ancestors’ entrepreneurial spirit, blending her knowledge of digital technologies with the family’s jewelry expertise. Each Kass creation embodies this same courage—the courage to forge your own path and celebrate your authentic self, just as her ancestors did decades ago when she chose faith in potential over immediate comfort. Our heritage is more than history — the soul infuses every piece we create. By choosing Kass, you help us carry forward a legacy of resilience, self-belief, and the quiet power that comes from honouring your true worth.

Join Our Story

Beauty means nothing without integrity behind it. That’s why we’re as committed to ethical practices as we are to stunning designs. Every gemstone we source, every metal we work with, and everyone who contributes to creating your jewelry is treated with respect and fairness. We are committed to carving a distinct path, resonating with those who dare to embrace their individuality amidst the noise of societal expectations. At Kass, we believe that everyone deserves to find pieces that resonate with their personal style and life journey. Adorning yourself with our carefully curated collections becomes a conscious and empowering act—a celebration of your worth, preferences, and individuality. Each piece serves as a daily reminder of your unique story, reinforcing your self-love and confidence. We invite you to join the Kass community—a collective of individuals who value authenticity, craftsmanship, and self-expression. At Kass, we believe that when you truly love yourself, you deserve to shine in every way possible. We welcome you to a journey of self-discovery through the art of jewelry.

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